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Clinchers for the close

 
Informally speaking, a clincher is a decisive point, fact or remark in, for example, an argument. Hager & Scheiber (1997) use the term appropriately to refer to the element that ends your close. They also provide a list of widely-used clinchers:
 
  • Use direct quotations from respected sources relating to your final conclusion or recommendations.
  • Challenge listeners to action.
  • Ask a closing question that harkens back to the thesis statement in the presentation's introduction.
  • Tell a story that figuratively amplifies your central message.
  • Tell a joke that sums up the central point of your presentation.
  • Use a visual aid or prop that emphasizes your message.
  • Demonstrate the device or procedure on which your talk is focused as a capstone for the presentation.
  • End with a striking example that illustrates your central argument.
  • Challenge and motivate listeners to implement your recommendations by emphasizing the resulting benefits to the audience.
  • Appeal for your audience's help in solving the presentation problem. Seek their suggestions to establish a mood of cooperation.

Hager & Scheiber (1997, p. 90)

 
 

References

Hager, Peter J., & Scheiber, H.J. (1997). Designing and delivering scientific, technical, and managerial presentations. New York: John Wiley.

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